Businesses, designers and fashionistas celebrate IWD in Blantyre

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Photo: Sheena Tembo Photography.

The International Women’s Day (IWD), celebrated on March 8, is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity.

After the success of Mzuzu Fashion Week over the last 2 years, the producers have teamed up with Your Image by A.D. Henson and Just Jerome Photography to produce the inaugural IWD market and fashion show in Blantyre.

The event, which will be attracting businesses, designers and fashionistas in Blantyre, is slated for this Saturday, 11 March, at the HS Winehouse and will start in the morning.

It has been communicated that from 10am-5pm there will be the IWD market with a variety of market stalls and pop shops from local businesses and designers.

“Between 6pm-9pm will be a fashion show [and] this is a ticketed event at K5,000 at the door, featuring five local designers,” disclosed Wezi Mzumara, the head of production.

The event is being produced under the IWD 2017 campaign theme which is #BeBoldForChange, a call on the masses or individuals to help forge a better working world – a more gender inclusive world.

“The textile and clothing sectors comprise a majority of women in their workforce, hence the importance of celebrating women and girls in the industry with the market and fashion show, which encourages economic empowerment around creative businesses,” explains Mzumara.

To those going to the show, here are the fashion designers you should expect to see showcasing their collection on the night.

Alinafe

Alinafe is an award-winning extremely creative and still developing Fashion Designer with extensive experience orchestrating all aspects of women’s clothing design while demonstrating attuned attention to detail seeking to grow client base by showcasing collections on international fashion platforms.

Having grown up in Accra, Ghana, she attended Creative Design College and obtained a Certificate in Fashion and Design from Joyce Ababio College of Creative Design(JACCD ) Ghana’s leading fashion institution. Her label first gained momentum after being the first Malawian to win the Vlisco Fashion Fund Award in 2014, which gave her the opportunity to study Fashion and Design further in the Netherlands. She has showcased her designs at a number of fashion events and has had the opportunity to dress several Nollywood actresses including Gena West and Marie Humbert.

NAKISAI

Nakisai inspired by the trends in African Fashion is a cocktail that is shaken not stirred of unique menswear and limited edition dresses that present a 007 outlook on luxury African Fashion. Christie known as the face of the prestigious Mzuzu Fashion Week was introduced to fashion industry through her stylist/model internship in 2015. The avenue was an inspiration to establishing Nakisai as luxury fashion brand. Although she has only been in the industry for less than a year and Christie has already made headlines with launch of her first collection at Tshwane Fashion Festival.

Tazma

Tawile is a 16 year old fashion designer who lives in Blantyre and enrolled at Saint Andrews International High School doing her year 10. “I was attracted to fashion designing because it allows me to express my feelings through the pieces I design. Fashion is an art- and I aim to make my designs the embodiment of my beliefs and worries about society today” says Tawile. In 2015 Tawile won Fashion Malawi Edition Up & Coming Designer of the Year and has since showcased at Mzuzu Fashion Week, Lake of Stars, Tshwane Fashion Festival in Pretoria, South Africa and A Night of Fashion and Glam.

Rosette Couture

Mirriam Kaluwa, Founder & Creative Director is a graduate with a Bachelor’s Degree in Accounting & Finance from Blantyre International University. Her fashion house Rosette Couture that operates from Kanjedza in the Blantyre began its operations in June 2015. The fashion house specializes in women’s wear with a variety of bespoke evening dresses & couture gowns for special events.

Mirriam is fascinated by the beauty of a woman in a dress that stands out, one that is not restricted to the African print theme but made from a broad variety of fabrics available on the market. She believes Malawi has what it takes to have a vibrant textile & clothing manufacturing industry, & not only rely on imported clothing.

Vivietta

Vivietta is a Malawian fashion brand that started late 2014. Since Vivietta has showcased in several top fashion shows across Malawi. Vivietta is Blantyre based but caters to a worldwide audience. Vivietta is owned by Lauretta(24), Viviettas style is a mix of urban and bohemian. Vivietta stands out with its brightly coloured clothes and different and unique style. Clothes at Vivietta are made from Malawian prints and textiles. Not only does Vivietta encourage use of national resources but aspires to be Malawi’s premiere fashion brand in the future.

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