Carlsberg introduces beer festival

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Carlsberg Malawi Limited says it will introduce a three day beer festival.

The beer festival, which is a first of its kind for the company, will be held at Lilongwe Golf Club from November 17 to November 19.

Carlsberg Malawi brand manager (alcoholics) Twikale Chirwa says the festival is as a result of demand to satisfy its customers.

Chirwa says the festival will educate the market on beer appreciation and they plan to make it an annual event.

“We want customers to have an international experience of how beer festival are”.

Chirwa told journalists at a press briefing at Carlsberg offices in Makata that their brew masters will show how the beer is made and how the ingredients are mixed adding all other myths concerning beer will be demystified on the day.

The festival will also be a platform to showcase both established and budding Malawian talent on the arts and cultural scene.

“It is about the general public appreciating the good work that is already done in Malawi”.

He furthers went on to say “what was lacking was the platform and I feel that the beer festival will create a platform where talent can be appreciated and paid using this platform,”.

Chirwa indicated a fashion show is also on the cards for the festival.

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