mHub, Letswai sign partnership agreement with a South African Digital Marketing Company Prebo Digital


mHub, Malawi’s first Technology and Innovation company and Letswai, a Malawian Creative Agency – have signed a Memorandum of Understanding (MoU) with Prebo Digital, an established South African firm of experts in Digital Marketing services, Training and Strategy for small, medium and large companies.

The parties agreed to work together to offer digital marketing services & training to the Malawian market with the purpose of uplifting small businesses and the wider economy of Malawi by advocating increased and improved internet access.

They also agreed, in principle, to engage in activities that will accelerate overall internet adoption and penetration in Malawi to make it more profitable for the Malawian businesses.

“This partnership reflects our commitment to work with local entrepreneurs and give them access to quality digital marketing services. We firmly believe in the potential that digital marketing has, to uplift small business enterprises in Malawi.”

“We are aware of the importance of utilizing technology to build more relevant and sustainable solutions. Therefore, we are looking forward to this collaboration between Prebo Digital and Letswai in offering world-class digital marketing skills to the Malawian community” commented Mr. Vincent Kumwenda, CEO of mHub.

According to the Directors & Founders of Prebo Digital, Mr. Timo Dinkelman & Mr. Precious Chindongo Thundu, partnering with industry leaders allow their community members to further develop their skills and apply them successfully in the workplace. ”

“We’re excited to be partnering with mHub & Letswai and share our goals of uplifting businesses and the wider economy. Our vast experience in digital marketing and business strategy, combined with our partners’ understanding of the Malawian context sets us up to deliver impactful results for any business looking to grow.” added Mr. Dinkelman, Prebo Digital Managing Director.

Commenting on the partnership, Bob Phondo, founder of Letswai, is delighted for the opportunities and prospects this partnership offers Malawian businesses, to tap into the expertise and experience that Prebo Digital has, in supporting businesses in South Africa.

Phondo said, “This partnership is a step in the right direction in terms of Malawian companies and organizations catching up with the rest of the world in the digital space. This will be an amazing opportunity even for young people in the country to use their digital skills to make a social and economic impact to our country and communities.”

The parties agreed that Prebo Digital will provide support and relevant expertise in helping Malawian companies digitize their work, providing business consulting services related to digital marketing.

Furthermore, Prebo Digital will assist in raising the skill levels of corporate companies in key areas such as, Search Engine Optimisation, Social Media Marketing, Google Adwords, and Web Development, with specific focus on the customers’ needs.

MHub will organise and facilitate events, mobilizing the entrepreneurship community in Malawi to tap into this lucrative opportunity while Letswai will manage all the Public Relations and Marketing associated with the partnership.