Following its successful inauguration last year, the Fashion and Glam returns this summer at the magnificent Bingu International Convention Centre (BICC) in Lilongwe on September 9.
Organisers disclosed it will be a night of fashion with visual art, which will define the theme for this year as FashionArt (fashion meets art), which has been inspired by the 2017 beneficiary.
The theme also aims to highlight and enhance visibility of locally established and emerging talent in the fashion and visual art industry, as Malawi is underserved by local creativity hence the dependence on imported creative goods.
“Fashion and Glam seeks to connect the art and culture sectors by bridging the gap between markets and consumers with the community of fashion designers and visual artists,” explained Fawzia Osman, one of the event founders and executives.
“Malawi boasts a community of art and cultural assets that will create dynamic socio-economic development in a multifaceted context, in both national and international markets,” she observed.
Osman further disclosed that part of the proceeds will be donated to Fount for Nations, an organization that teaches children with learning difficulties using arts as a medium of instruction.
“Fount for Nations was founded by 23-year-old Patience Musiwa. It is a youth-led non-profit organization in Malawi whose chief aim is to inspire a breakthrough in education by empowering teachers with skills and tools to better engage students, including and particularly those with special learning needs to also achieve learning outcomes that impact the learners, educators, their families and communities. This is a runway platform for a cause,” she narrated.
Fount for Nations’ youth volunteer program also allows the youth to learn basic work skills, engage actively in the community development and develop life skills.
The program engages parents and caregivers, creating a platform for community dialogue and cooperation centred around learning which is not limited to the core learning in school but more broadly on social development and change.
Fashion and Glam is a one-day fashion show by Encore Creatives PR and Event, with part of the proceeds being donated to a thematic area as its corporate social responsibility (CSR).
The inspiration for creating Fashion and Glam was to bring together the creative collective in Lilongwe and its surrounding cities, then connect their talents and produce a show that is themed, multifaceted within the city of Lilongwe which would in turn help boost Malawi’s creative economy and benefit the less fortunate.
Last year, the event was hosted in support of the Association of People Living with Albinism in Malawi.